Current CSR Trends and Future Needs

Inauguration by Mr. James Golsen, Commercial Consul – American Consulate (Chennai) invited by Mr. N. V. Srinivasan – Chairman of Indo American Chamber of Commerce and Mr. M. A. Alagappan – Chairman of United Way of Chennai.


  • S.Gopi Kannan (Manager – Corporate Communications, L&T Constructions)
  • Vajravel C. (Vice President – IT Operations, Global Technical and Application Management – FORD INDIA)
  • Kodali Paparao (Vice President & General Manager, Ingersoll Rand)
  • Sanjeev Jain SJ (CEO, GE Capital)
  • Madhavan Satagopan (CEO – Cognizant Foundation)
  • Archana Raghuram (Senior Program Manager – Cognizant – Outreach)
  • Ashoke Joshi (HOD/SST/KNK/SCL – TVS Group of Companies)

Major Outputs

  • CSR heading towards a major shift/change towards social convergence, which is participatory in nature.
  • Need for several such public private partnerships for working toward community impact changes.
  • Mandatory volunteering is appreciated however made possible with strategies.
  • The triple bottom line reporting is a definite highlight with companies these days and it accounts for the company’s assurance to the society in turn for a greater sustenance.
  • There is a saturation and duplication on the part of the users and givers in CSR and that each of the companies are ignorant of one another as to what they do and to whom they give.
  • Much of the time is spent by companies in identifying correct and valid partners.
  • Engaging corporate houses with one another in joint ventures.
  • Companies have got a team who is equally qualified and well experienced and have allotted themselves to the cause through “outreach”
  • Ensure that the company gives tremendous opportunities for employees who would like to volunteer.
  • Creating CSR in grass roots is sustainable.
  • Companies move from a cheque book form of a CSR initiative to a scrap book.
  • CSR current trend consciously takes an effort to make money ethically and marking a difference by giving the best to the employees and in turn to the communities.
  • Minimum of 4000 hours a year is rendered to volunteering.
  • Transition from social responsibility to social investment – Concentrating on issues like skill building when there is an immense shortage of labour and rendering well trained candidates to all corporate houses.
  • Should avoid parallel programs with the government sectors but integrate with them to a large extent in order to bring out the maximum output through public private partnerships.