United Way Chennai (UWC) was the charity sponsor for The Wipro Chennai Marathon 2012. This partnership laid the foundation for a world class running event in Chennai. Over 6000 people participated in the marathon across three categories: Full marathon, Half marathon and the 10km run.
With the UWC joining in as the charity partner – it gave many participants an opportunity to not just run for their own health but also to raise money for a worthy cause. There were three ways in which people could run for charity and help raise funds:
- Corporate Challenge – corporates raised funds for charity by sponsoring a team of employees
- Gold Runner – highly motivated individuals who felt passionately about raising money for a worthy cause participated in this category
- CEO Run – this was a unique opportunity for CEOs, Presidents and business owners to show individual support and raise funds
There were 13 corporates who signed up for the Corporate Challenge and sent teams of employees to participants running in the marathon.
In the Gold Runner category we had 8 Gold runners.
The highlight of the event was the CEO Run in which we had 45 leading CEOs from Akshaya Homes, VGN real estates, Pothys, Murugappa, Cognizant, etc.
Through UWC a total of 2750 individulas participated in the marathon. It has been a successful start to this partnership and we hope to carry the momentum from this year to the next year when we hope to have more participants contributing to worthy causes while they test their endurance.